Production Title: Accelerator Promo Spot Union / Non-Union: Non-Union Production Type: Commercial
Project Length: Social Promo (30 s) Production Location: Toronto, Ontario Production Company: Elevate SIX Company Website: elevate.ca
Director: Dennis Ly
Producer: Elyse Maxwell
Casting Director: Elyse Maxwell
Audition Location: Virtual, pre-recorded
Shooting Location: Toronto, Ontario
Seeking Submissions from: Greater Toronto Area, Ontario
Compensation: $500/Day
COVID-19 Precautions: Production will be completed in compliance with the COVID-19 Safety Guidelines for the Film and Television Industry in Ontario.
KEY DATES
Accepting Audition Tapes: December 11 – December 23 Shooting Window: January 25 – January 29 (exact date TBC)
Synopsis: “The Accelerator” is the face of a new startup accelerator. In this social media promo, she explains just how much she loves to move fast. Throughout, we see examples of her speeding people up in a variety of interior settings.
Character Description “THE ACCELERATOR”
[GENDER: FEMALE] [AGE: 25-35] [ETHNICITY: BIPOC]
The Accelerator is clever, with a tongue-in-cheek sense of humour. She is confident and cool, but energetic. She has a passion for speed, and takes it upon herself to speed up everything she encounters.
Script:
SCRIPT
INT. MODERN STARTUP OFFICE, DAY
The ACCELERATOR walks into frame in front of a clean, modern-looking startup office space.
ACCELERATOR
Me? I like to go fast.
INT. OFFICE MEETING SPACE, DAY
The Accelerator is walking towards camera, holding a hoverboard.
ACCELERATOR
‘Cause in business, it’s all about getting there first.
She turns the hoverboard on as she exits frame.
Cut to a wide shot of the office, where the Accelerator zooms across frame riding a hoverboard, as office workers look on from the background.
ACCELERATOR
And making the most of your time.
INT. OFFICE KITCHEN, DAY
An OFFICE WORKER (late 20s, early 30s, average build) stands in front of a blender, blending a smoothie.
The Accelerator walks into frame and hits the turbo button on the blender.
ACCELERATOR
(over the noise of the blender) It’s going to be so good!
INT. MODERN STARTUP OFFICE, DAY
The Accelerator is seated at a table, directly facing the camera.
Beside her on the table sits a small Monstera plant.
ACCELERATOR
The world moves quickly…
The Accelerator pours liquid from a clearly labeled “plant food” bottle onto the plant. She then pushes the plant out of the frame, without breaking eye contact with the camera.
ACCELERATOR
And your startup should too.
The Accelerator pulls a fully grown Monstera plant back into the frame without breaking eye contact with the camera.
The shot goes out of focus as the accelerator logo fades in. SUPER: ACCELERATING STARTUPS (AMONG OTHER THINGS)
ACCELERATOR
(slightly muted)Wow, this thing just won’t stop growing.
