LOCATION: 43 Laird Dr., East York, ON M4G3T4
DATE: SEPT 18, 2023
Full day
Non-union
We’re shooting an ad for SaaS company [color=rgb(16, 60, 192)][url=https://air.inc/]Air[/url][/color]! They have recently launched an AI initiation called Paige that will be extremely helpful for creative teams working with mass amounts of assets. Air is a dropbox alternative that allows team collaboration within the platform for creative teams, but have taken it a step further with the intro of their artificial intelligence, Paige.
The spot is going to be a parody/comedy spot about their biggest competitor, Dropbox, vs Air/Paige.
This spot will require three talent who who will be sitting on a couch against a white cyc wall. This concept will be similar to the 90’s mac vs PC ads, but we’re adding in a lead who is our creative working at a creative agency.
[ml][ol][li indent=0 align=left]LEAD (worker in a creative role) [/li][li indent=0 align=left]Dropbox persona[/li][li indent=0 align=left]Air/ Paige AI persona[/li][/ol][/ml]
[b]LEAD[/b]
Our lead is stressed out. He has a lot to get done for this upcoming project, and dropbox continues to give him problems. He’s fed up. But Paige from Air saves the day and gives him his get-sh*t-done mojo back! Our lead works at a marketing or creative agency and works with many files, sign offs, edits etc. of assets all the time. He’s currently using dropbox, who keeps letting him down by deleting files, taking forever to upload, etc.
[ml][ul][li indent=0 align=left]Male or female [/li][li indent=0 align=left]Age 20-35[/li][li indent=0 align=left]Any ethnicity [/li][li indent=0 align=left]A rendy/artistic style/look is a bonus but NOT required! Delivery here is more important[/li][li indent=0 align=left]Comedic delivery[/li][li indent=0 align=left]Comedic improv a bonus[/li][/ul][/ml]
