MOTHER 30-38

Female, all ethnicities, 30’s. A Vancouver-trendy, cute, slightly hipster mom with some fashion sense. We see these characteristics in the way she dresses herself, her kids and in the interior design of her home. This is the mom that is active on social media and knows exactly when to capture the right moment on her phone. She’s in tune with her visual side and puts a lot of effort in her perception to the outside world.