We are seeking a real mom and daughter duo for a super cool commercial. The daughter must be legally 14+ years old.
MOM:
– Woman, 35-50
– Effortlessly loveable in a motherly sort of way
– Playful and modern
– Must be able to eat chocolate chips
TEEN DAUGHTER:
– Legally 14+ years old (and look like one on film)
– Bright and full of life
– Not an experienced baker but excited to learn from her favourite person
– Playful quality seen in her mom should be reflected in her own personality
– Must be able to eat chocolate chips
Casting:
– By self tape (due November 27th @ 10am)
– Recalls: November 29th
– Fitting: December 12th
– Shoot: December 14th
Usage:
– 1 year Canada TV, Cinema & Worldwide Digital
Rate:
– $150 fitting (4 hours)
– $500 (10 hours – OT @ $75/hour)
– $3000 mom, $2000 teen
– Buyout, includes competitive product exclusivity for the year
Conflicts:
– Chocolate, chocolate chips
