Today, Central Casting, the leading background casting agency in the United States, is responding to online chatter about its 20-year-old photo release form. The form, which has recently drawn the ire of SAG-AFTRA members, requires background actors to sign away control of their digital likeness.
In a statement to the press, Central Casting clarified that the form is an internal marketing tool and is not used for any other purpose. The company also noted that the form is outdated and has not been used in years.
Central Casting also addressed the concerns of SAG-AFTRA and WGA, who have expressed legitimate worries about the increased use of AI and generative technologies in the entertainment industry. The company stated that it is committed to protecting the rights of its background actors and is actively working to ensure that their digital likenesses are not used without their permission.
Central Casting also noted that it is in the process of updating its photo release form to reflect the current industry standards. The company is also working with SAG-AFTRA and WGA to ensure that its background actors are adequately protected.
Central Casting’s statement is a welcome response to the online chatter about its photo release form. The company’s commitment to
