Casting families with kids aged 4-9 for a cleaning brand

Casting agency Salt & Lime Media is inviting real families living in Los Angeles, with 2-3 kids aged between 4-9, to audition for a cleaning brand advertisement. They are particularly looking for families that exemplify the brand's character—fun, straightforward, and engaging. Roles for on-camera performers include two parents (male and female, aged 30-55, any ethnicity) and three children (aged between 4-9, any ethnicity). Prior dance experience is favorable as the ad seeks to capture joyful, fluid movements. The casting emphasizes diversity in terms of age, ethnicity, and background and encourages real parent/child pairings for more intimate moments. Applicants are requested to submit as a family or a real parent/child pair and minors must have Coogan and work permits. The deadline for submissions is October 28, 2023. Pay rate is unspecified.